Beaumanoir Group品牌介绍,探索法国时尚帝国的传奇故事

Beaumanoir Group 是一家总部位于法国的国际时尚集团，成立于1976年。该集团专注于设计、生产和销售男装、女装以及童装，产品线覆盖从高端到大众市场的多个层次。以下是关于 Beaumanoir Group 的详细介绍：
"品牌历史：" Beaumanoir Group 的创始人 Jean-Paul Beaumanoir 在1976年创立了该集团，起初是一家专注于男装设计的公司。随着时间的推移，集团不断扩大其产品线，并逐步发展成为国际知名的时尚集团。
"品牌定位：" Beaumanoir Group 的品牌定位是时尚、休闲、舒适，旨在为消费者提供高品质的服饰产品。集团旗下拥有多个子品牌，满足不同消费群体的需求。
"产品线：" 1. "男装：" Beaumanoir Group 的男装产品线包括正装、休闲装、运动装等，涵盖了从商务场合到日常生活的各种需求。 2. "女装：" 女装产品线同样丰富，包括正装、休闲装、晚礼服等，满足女性在不同场合的着装需求。 3. "童装：" 童装产品线以舒适、时尚、实用为特点，为儿童提供多样化的服饰选择。
"市场拓展：" Beaumanoir Group 在全球范围内设有销售网络，包括法国、意大利、西班牙、葡萄牙、比利时、荷兰、德国、英国、美国、

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Beaumanoir Group, created in 1981, is a leading player in affordable fashion both in store and on the web. The performance of the various brands in our textile group ranks among the best on the market and makes the Beaumanoir Group a specialist in fashion distribution with more than 2,700 points of sale around the world now. With 30 years of experience and a constructive and modern analysis, we optimize the adequacy of the fashion offer to the target customer demand every day. In June 2024, The Beaumanoir Group successfully acquired the European activities of the Boardriders group for the brand named Quiksilver, Billabong, Roxy, DC Shoes, Element, RVCA and VonZipper. Boardriders Asia Sourcing Limited is part of the regional sourcing arm of the Group engaging in the provision of sourcing and production control services for these well-known brands.

Key Brands and Retail Chains

Beaumanoir Group is best known for its affordable fashion brands targeting a wide demographic. Some of its flagship brands include:

Cache Cache: One of the original brands of the group, focused on casual and trendy women’s fashion.

Bonobo: Launched in 2006, it targets young men and women with eco-conscious, urban-inspired clothing.

Bréal: Focuses on women’s fashion, especially catering to a mature female demographic with a focus on comfort and elegance.

Morgan: Acquired in 2013, this iconic French brand offers stylish, chic, and urban clothing for women.

Caroll: Acquired in 2020 from Groupe Vivarte, Caroll is a premium women’s fashion brand known for its sophisticated style.

The group has also invested in retail chains and logistics, allowing it to control a large part of its supply and distribution network.

Business Model

Vertical Integration: Beaumanoir controls most aspects of its operations — from design to distribution.

Franchise & Owned Stores: Operates a mix of wholly owned stores and franchises.

E-Commerce: Strong presence online through brand-specific websites and third-party platforms.

International Presence

Strong retail networks in Europe, Asia (especially China), Middle East, and Africa.

Significant growth in Asia, especially with Cache Cache and Bonobo in China.

Recent Developments

Digital Transformation: The group has been investing in its digital and omnichannel strategy to remain competitive in an evolving retail landscape.

Sustainability Focus: Especially with Bonobo, the group is moving toward more sustainable production and materials.

Expansion through Acquisition: The purchase of La Halle was a major step in consolidating its position in French fashion retail.

Corporate Culture & Values

Focus on innovation, accessibility, and sustainability.

Emphasis on teamwork, local engagement, and customer-centric approaches.

博马努瓦集团（Beaumanoir Group）成立于1981年，是平价时尚领域的领军企业，涵盖实体店与线上业务。旗下纺织品牌的市场表现位居行业前列，使集团成为全球时尚分销专家，目前在全球拥有超过2,700个零售网点。凭借30年经验与现代视角，集团致力于精准匹配时尚产品与目标客户需求。

2024年6月，博马努瓦集团成功收购Boardriders集团的欧洲业务，涵盖Quiksilver（极速骑板）、Billabong（比拉邦）、Roxy（乐斯菲斯）、DC Shoes（DC鞋）、Element（元素）、RVCA（锐舞）和VonZipper（冯齐珀）等品牌。Boardriders Asia Sourcing Limited作为集团区域采购分支，负责为这些知名品牌提供采购与生产管控服务。

核心品牌与零售链

集团以面向广泛人群的平价时尚品牌闻名，主要品牌包括：

Cache Cache：集团元老品牌，专注于休闲与潮流女装。

Bonobo：2006年推出，主打环保意识与都市风格的年轻男女服装。

Bréal：聚焦成熟女性市场，以舒适与优雅为设计核心。

Morgan：2013年收购的法国标志性品牌，提供时尚、别致且都市化的女装。

Caroll：2020年从Vivarte集团收购的高端女装品牌，以精致优雅风格著称。

集团还通过投资零售链与物流网络，掌控供应链与分销渠道。

商业模式

垂直整合：从设计到分销全链路自主运营。

直营与特许经营结合：混合经营模式覆盖全球。

电商布局：通过品牌官网与第三方平台（如亚马逊、天猫）强化线上销售。

国际化布局

欧洲、亚洲（尤其中国）、中东与非洲建立强劲零售网络。

亚洲市场高速增长：Cache Cache与Bonobo在中国表现突出。

近期动态

数字化转型：加码全渠道战略，适应零售业态变革。

可持续发展：以Bonobo为先导，推动环保材料与可持续生产。

并购扩张：收购La Halle（乐天百货）巩固法国市场地位。

企业文化与价值观

创新、亲民与可持续发展为核心导向。

注重团队协作、本土化深耕与客户为中心的理念。