That's great news! The rapid response indicates strong interest and perceived opportunity on the part of international brands to enter the Chinese market through Tmall Global. Here are a few key takeaways and potential angles to highlight this success:
1. "Strong Market Demand:" The high number of applications in just one week demonstrates significant demand for Tmall Global's platform and the Chinese consumer market.
2. "Brand Confidence:" Brands are actively seeking to establish or expand their presence in China, indicating confidence in the market's size and potential for growth.
3. "Platform Effectiveness:" The launch and subsequent application surge suggest the promotional efforts and the platform's visibility were successful in attracting initial interest.
4. "Competitive Signal:" It signals that Tmall Global is a serious and attractive channel for international e-commerce players looking to target China.
5. "Opportunity for Tmall:" This positive initial reception provides valuable momentum and data for further refining the platform and potentially scaling operations.
This achievement is a strong indicator of the platform's potential success and the importance of the Chinese market for global retailers.
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6月26日,天猫国际推出首个英文招商网站(Merchant.tmall.hk),为全球品牌提供自主报名,申请入驻的通道。
通过招商网站,海外品牌可在线提交申请材料。根据品类、地域归属等资料,天猫国际服务小二将在一周内联系品牌,提供确定性反馈和入华解决方案。入驻申请程序的简化,提升了品牌入驻效率。
此前,海外品牌多以邀约方式入驻天猫国际,随着招商网站上线,自主报名和邀约制,也构成海外品牌入华的双通路。
招商网站目前使用英文版,未来西班牙语、日语和韩语等多语言版本会陆续上线,为更多海外中小品牌及特色品牌的入驻做好准备。
据了解,天猫国际在历时5年多的沉淀后,目前已将77个国家与地区,超20000个海外品牌引入中国市场,涵盖超过4000多个品类。
天猫国际表示将持续加大投入,在未来3年引入超40000个全球品牌,实现品牌入驻数量翻番。