talkSPORT独家,切尔西新赛季面临无球衣赞助商挑战，备战成焦点！

Okay, here's a breakdown of the news item "talkSPORT: Chelsea will again start the new season without a kit sponsor":
1. "Source:" talkSPORT is a prominent UK-based sports radio station and website. While generally reliable for football news, it's always good to check other sources for confirmation, especially for significant announcements. 2. "Subject:" Chelsea Football Club (the professional football team). 3. "Key Information:" "Action:" Chelsea will begin the upcoming football season. "Condition:" They will do this without having a sponsor whose name and logo are featured on their playing kits (jerseys). 4. "Reason (Implied):" This situation is typically caused by the expiration of the previous kit sponsorship deal without a new agreement being signed in time. Chelsea's last major kit sponsor was "JBS Foods", whose deal expired after the 2022-2023 season. While there was some speculation about potential new sponsors, it seems no definitive agreement was reached before the start of pre-season. 5. "Implication:" This means Chelsea's kits for the new season (likely starting in August) will be plain (white or blue, depending on the home away from home) or feature only the club's own crest, rather than a commercial sponsor's logo. This is generally not ideal for the club from a revenue perspective.
"In summary:" According to talkSPORT, Chelsea FC will begin the

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根据英国媒体talkSPORT的最新报道，切尔西将再次在没有球衣赞助商的情况下开始新赛季的征程。

据报道，上赛季的大部分时间里，切尔西的球衣上都没有品牌标识，他们在4月份与阿联酋房地产开发公司DAMAC签署了协议，作为交易的一部分，达马克的标志将在上赛季剩余时间内出现在切尔西球衣的正面。

然而，该合作关系中的球衣赞助部分已于今年夏初世俱杯开赛前到期。门票销售商Live Nation也曾短暂担任切尔西的袖标赞助商。

去年，切尔西曾与两家大公司就一项长期协议进行谈判，此次讨论涉及价值4000万英镑的提案。他们选择不签订协议，希望将来能够赚取更高的收入，切尔西赢得世俱杯冠军也增加了这一可能性。

最近几周，全球有7到10家公司正在竞争成为切尔西新的球衣赞助商。不过，由于交易尚未宣布，本周当球队重返赛场时，球衣正面将不会出现赞助商的标志。