韩国人玩转汉字艺术，鲜慧院全新启航“鲜”字LOGO闪耀登场

Okay, let's break down this interesting news item.
"Translation and Explanation:"
"韩国人玩汉字 (Hánguó rén wán Hànzì):" This translates to "Koreans play with Hanzi (Chinese characters)." This is a key phrase. It implies a modern, sometimes playful, or creative engagement with Chinese characters, rather than just formal study or strict adherence to traditional rules. It suggests a contemporary Korean interest in the aesthetics, history, or meaning of Hanzi. "鲜慧院启用“鲜”字新LOGO (Xiānhuìyuàn yòuqǐ “Xiān” zì xīn LOGO):" This means "Xianhui College/Institute has launched a new logo using the character 'Xian' (鲜)."
"Putting it together:"
The news reports that "Xianhui College/Institute (鲜慧院)", likely a Korean institution (as suggested by the context of "Koreans playing with Hanzi"), has introduced a new "logo that prominently features the Chinese character "鲜" (pronounced Xiān in Mandarin, but used in a Korean context here)."
The use of the character "鲜" (meaning "fresh," "new," "delicious," or "brilliant") is highlighted, and the act of creating a new logo with it signifies a modern application of Hanzi within this specific institution.

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为此，SK集团当地品牌设计机构 Covenant 为这家传递公司理念和声望的标志性开放空间打造了一套专业且有趣的视觉识别系统。Covenant从汉字「鲜」和韩屋建筑的结构元素中汲取灵感，设计了鲜慧院的品牌标识。

标识融合了弧形瓦片和笔直的木柱，象征着传统与现代的和谐统一，而图形图案则以精致的线性重复重新诠释了韩屋的形态。

另外，标识系统借鉴了韩国传统书籍的竖写，营造出一种垂直的韵律，并运用石材、铜和木材等材料来体现韩屋的建筑风格，为空间体验增添了深度和真实感。这些元素共同塑造了SK的品牌形象，以优雅的气质和现代的格调，展现了SK的传承和愿景。

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