长期主义者的年度挚爱,心中的经典淡妆大盘点！

Okay, let's talk about the kind of classic, long-lasting minimal makeup that embodies a "long-termist" (or perhaps "minimalist") aesthetic. These are the go-to looks that require minimal effort but provide a flawless, polished finish that lasts all day. Think investment pieces in your makeup routine, not fleeting trends.
Here are some classic, annual go-to items for that effortless, long-lasting light makeup:
1. "The Flawless Base - Matt Foundation or Tinted Moisturizer:" "Why it's classic & long-lasting:" Creates a smooth canvas that minimizes pores and prevents shine for hours. A matte finish is particularly known for its longevity. "Long-termist appeal:" Reduces the need for constant touch-ups. Choose a formula that matches your skin tone perfectly and feels comfortable throughout the day. "Must-Have Item:" A high-quality, medium-coverage mattifying foundation, or a tinted moisturizer with SPF for built-in protection and light coverage.
2. "The Subtle Elevation - Nudes and Soft Tones Eyeshadow:" "Why it's classic & long-lasting:" Enhances your natural eye shape without being overly dramatic. These shades are generally crease-resistant and blend beautifully. "Long-termist appeal:" Versatile for any occasion, requires minimal blending, and doesn't show creases easily. "Must-H

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rc="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cbf612064a94487fb320414674291171~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765161856&x-signature=VqYBEXozjvq%2BQO5yCpq56IHL3vo%3D">rc="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d76a4bc7d46746feac8ab08b417b1f59~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765161856&x-signature=fcYFkso7cRelw6vDFZdyrpBkXG4%3D">rc="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d8a3b2cc97c94f1e9206cbaae95a97e4~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765161856&x-signature=ZA35ChBf5ekyZQYSvVN8wmX%2FVIQ%3D">rc="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9790b0159ff44ee99c2708350928301e~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765161856&x-signature=JjNF6HHMz0MMkd0nYADxZfqS8S4%3D">rc="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d249cc9239af441d984246436668d6b5~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765161856&x-signature=kYUhTIwe1ldKszCLHvIZrVIlgP0%3D">rc="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/662b4f02849e45c39c38d50577193954~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765161856&x-signature=HpvXj%2BpK0tLvbAmm2hyfS0lyaxY%3D">rc="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/1520c5f443f24681935d794a8a6843ab~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765161856&x-signature=jW1ziDA7ZVkmcoWcacDFsoc3JLM%3D">再不买就要断货”的焦虑年年有，但2024年最狠的一次落在淡妆圈——当“一眼看不出抹了粉”成为社交硬通货，专柜小姐姐却悄悄把香奈儿352眼影和Hourglass新粉饼一起藏进抽屉，只留给问得够准的人。

这股“长期主义淡妆”风，不是极简到无物，而是把贵气藏进毛孔里。远看像没化妆，近看皮肤在发光，才是新潜规则。香奈儿2024春季的Les Beiges升级线，干脆把广告语写成“零粉感”，翻译过来就是：别让我看见粉粒，只要水光。

老网红352眼影依旧稳，灰棕调里带一点雾粉，抹两下就像给眼皮加了一层柔焦滤镜，黑眼圈都能隐一半。它厉害在“无闪片却显神采”，通勤地铁里一晃眼，对面只觉得你睡得真好，绝猜不到你花了六百块。

同系列双头唇釉#69更狡猾，一头哑光柔粉，一头透明唇油，先压色再封层，黄皮也能hold住“原生唇”。吃完火锅颜色掉一半，依旧留一层柔雾，看起来就像自己嘴唇天生好气血，补妆都省。

Hourglass今年把“五花肉”腮红做成替换芯，环保噱头先不谈，省钱是真。紫调轻轻扫，熬夜后的蜡黄瞬间被拉起来，像给脸按了刷新键。新出的哑光版柔光粉饼才是油皮亲妈，压油光不压光泽，午后的T区按两下，毛孔直接开美颜，却看不出粉痕。

《Vogue Beauty》把2024定成“Skinimalism”元年，说人话就是：别叠七层，先把皮肤质感骗过去。于是品牌集体调转枪头，香奈儿推水光粉底液，Hourglass砍微塑料，都在帮用户完成“我天生好皮”的谎言。

但别急着all in，下手前先摸清自己痛点。干皮想要“透”，就把预算扔给香奈儿新水光粉底，配352眼影，整张脸像喝饱水；油皮怕“崩”，直接锁死Hourglass哑光粉饼加#69唇釉，持妆十小时不暗沉，口罩蹭不掉色。

一个冷知识：柜台灯光下看着刚刚好的粉，回办公室可能假面。最笨也最有效的办法，把试用装带到自然光电梯口照一下，颜色不挪位再掏钱，九成踩雷都能避。

长期主义的精髓不是买少，而是买准。一盘352用三年，一块五花肉刷到铁皮，算下来比平价冲动购物更省钱，也减少“过期扔一堆”的罪恶感。让化妆品在保质期内结束生命，才是对钱包和皮肤的双重尊重。

说到底，淡妆的终点是“别人以为你啥也没抹，却只敢偷偷问链接”。2024年的新规则更苛刻：既要看起来没妆，又要看起来有钱。香奈儿和Hourglass把答案写好了，抄不抄，随你。