YI奢侈品女装品牌突破性进展,全渠道业务中台成功上线,巨益赋能未来

Okay, here's a breakdown and interpretation of the news: "奢侈品女装品牌YI成功上线巨益全渠道业务中台".
"Interpretation:"
This news announces a significant technological milestone for the luxury women's wear brand YI. Here's what it likely means:
1. "YI is a Luxury Women's Wear Brand:" This establishes the context. Their products are high-end, and their operations likely need to manage complex processes, high service standards, and potentially diverse product lines. 2. "巨益 (Juye):" This is the name of the company providing the technology platform. "巨益" translates to "Great Benefit" or "Superior Advantage." This suggests the platform is designed to bring significant benefits or competitive advantages to YI. 3. "全渠道业务中台 (Omni-channel Business Middle Platform):" This is the core of the announcement. "全渠道 (Omni-channel):" Refers to the strategy of integrating all sales and customer service channels (like physical stores, e-commerce websites, mobile apps, social media, marketplaces) into a seamless experience for both the brand and its customers. "业务中台 (Business Middle Platform):" This is a crucial component of modern digital transformation. It's an internal platform that standardizes and automates core business processes (like customer data management, order management, inventory synchronization, marketing automation, etc.) across different channels. It

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YI是衣臻时装有限公司旗下的奢侈品女装品牌,隶属于宏珏集团,以融合东方人文气质与西方精致工艺的现代化设计风格而闻名。YI品牌在市场推出后迅速获得了快速增长,尤其是其独有的中华瑰宝和现代时装相结合的品牌调性,在知性优雅女性中赢得了非常不错的市场口碑。



伴随着线上电商(抖音/天猫等)业务的快速发展,为了提升线上线下全链路订单处理效率来支撑宏珏集团电商业务未来信息化的管理需要,宏珏集团与巨益科技达成战略合作,并于近日成功上线巨益全渠道业务中台。



此次项目上线,巨益全渠道业务中台助力宏珏集团在打通淘宝、天猫、抖音、小红书、驿氪小程序等电商平台以及其内部自研ERP系统业务数据的基础上,实现了全渠道订单智能化处理,解决了宏珏集团目前电商业务信息化痛点,从而实现企业信息一体化的管控体系。

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